New tools to find prime job candidates

How can you use Web 2.0 websites to get to know prospects before you make an offer?

If the only way you’re advertising your job vacancies is to buy space in newspaper career sections, you might as well dig a hole and bury those ads, along with the money you’re spending—because they won’t be found. Today’s job seeker is looking for much more than a help-wanted ad in Saturday’s paper. In fact, they’re probably not looking there at all.

But it’s likely that they’re highly active on at least one of the Web 2.0 websites that are fast replacing the old model of one-way communication with one based on interaction, sharing and collaboration. There are two key reasons it’s high time you started using these Web 2.0 tools in your recruitment efforts. If you don’t, you’ll risk being seen as so behind the times that potential employees might not even consider working for you. And if you do, you’ll be able to tap into the vast and fast-growing talent pool of those who communicate via their social networks on the Web.

But, with so many Web 2.0 recruiting tools out there, from blogs to Facebook to Ning, where should you start? Here’s a look at the fundamentals of this new approach to recruitment, the leading tools and how best to use them.

Click here to read the full story as published in Canadian Business Online

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